European Pharmaceutical Manufacturer Magazine

During 2007, the publisher of European Pharmaceutical Manufacturer undertook an extensive programme of market research and analysis in the pharmaceutical marketplace.

This research was borne out of a perceived necessity to enhance the service that was being offered to companies working within the pharmaceutical manufacturing marketplace, and was due in no small measure to the huge increase in the quality and effectiveness of various electronic media that exist today.

Every industry undergoes changes, and it is those companies that coherently embrace new developments on behalf of their customers that succeed. This is certainly the case in the publishing industry, which as time moves on should be seen less as a “publishing” industry, and more as a “communications” industry.

Our clients use our services to enhance their market-profile and secure leads from the pharmaceutical industry. Ou readers use ever more electronic means to source information about new products. For us simply to offer the paper-based magazine vehicle for such marketing initiatives is to ignore the huge potential to be gained by incorporating electronic communication vehicles at the same time.

There will always be a place for the magazine, but both readers and clients can now take advantage of a number of complementary electronic vehicles that allow greater geographic reach and broader coverage.

We have listened to our readers and clients and have invested heavily in increasing the range and functionality of the products available to you. We look forward to providing you with an increased quantity of information and leads in the most timely way possible in 2008 and beyond.<

Chris Young
Publisher